The Growth Audit is a structured analysis of your contractor business across 7 categories. Plyrium fetches your website, looks up your Google Business Profile via the Places API, pulls your 3 nearest same-trade competitors, and runs the whole package through Claude. About 2 minutes later you get a scored PDF + an interactive report inside the portal where each finding has a 'Fix with Plyrium' button.
What the audit checks
| Website conversion | Phone visibility, sticky mobile CTA, form clarity, trust signals, financing/warranty mentions, above-fold CTA. |
| Local SEO | Title/meta, schema, alt text, city/service page coverage, NAP consistency. |
| Google Business Profile | Categories, services, photos, hours, posts cadence. |
| Reviews | Count, rating, recency, owner reply rate, themes, gap vs competitors. |
| Lead response | After-hours posted, form has confirmation, sticky CTA, mobile flow. |
| Competitor benchmark | Review-count gap, photo count, web/phone presence vs nearest 3 (data via Google Places). |
| Offer audit | Diagnostic fee clarity, maintenance plans, financing, good/better/best, warranties. |
Running an audit
- 1Open /portal/growth-audit
Sidebar → Marketing → Growth Audit. The list view shows past audits with their composite scores; the right side has the new-audit form.
- 2Drop in your URL + city/state
Business name is optional but helps with the GBP / competitor lookup. Workspace limit: 5 audits per 24 hours.
- 3Wait ~2 minutes
The audit runs in the background. The detail page polls automatically and refreshes when it finishes - no need to keep clicking refresh.
- 4Work the action plan
Findings are ranked 1-10 by revenue impact. Each has a 'Fix with Plyrium' button that deep-links straight to the feature that fixes it (AI receptionist, review request campaign, GBP posting, etc).
Automatic audits - signup + monthly
When you set your business website during onboarding, Plyrium auto-queues your first Growth Audit immediately. By the time you finish exploring the dashboard, your score is waiting on /portal/growth-audit.
After that, the Monthly Growth Audit cron re-runs the audit on the 1st of each month at 06:00 UTC for every workspace that has it enabled. Email lands the same day with the new score + diff vs last month. The sparkline on the list page builds over time so you can watch the score climb as you ship the fixes.
The big switch at the top of /portal/growth-audit disables monthly audits. Manual audits via the form on the right keep working - only the automatic monthly run is gated. Useful if you're between websites or in a quiet season.
Public /free-audit page
Anyone can run an audit on plyrium.com/free-audit without signing up. The PDF gets emailed to whoever submits the form. Each email is rate-limited to 1 audit per 24 hours. This page doubles as our cold-email lead magnet - share the URL, recipients get specific findings about their own business, no sales call required.
Run the same URL every 30 days to see your score improve as you ship the fixes. The competitor benchmark gives you a moving target - gaps close as you publish more reviews and competitors stay flat.
We don't make outbound calls or fill out your forms - the audit is a STATIC analysis of your visible web presence. 'Lead response' is graded on what's visible (sticky CTA, after-hours hours posted, form confirmation copy), not on a live test call. That's a deliberate choice - calling contractors to test their phone tree at scale would be both expensive and rude.